Waterloo, ON: Humane Lie Demo at Goodness Me!

Please join local activists and PETA supporters to protest the humane lie sold at Goodness Me Natural Food Market.

Instead of selling delicious vegan foods that are truly humane, many companies simply slap misleading labels touting compassion on the same types of cruelly sourced products that they’ve sold for decades. This is known as “humane-washing,” and it’s a marketing ploy that makes consumers believe that they’re making kind choices when they’re actually not.