Plant-Based Products Under Attack!

Is there a multi-million dollar misinformation campaign to stop the plant-based food movement in its tracks? The Freedom Food Alliance, led by renowned digital media expert Robbie Lockie, has just released a detailed report which makes that case. "Harvesting Denial, Distractions and Deception: Understanding Animal Agriculture’s Disinformation Strategies and Exploring Solutions" argues that the meat industry - though companies, lobbyists, trade groups, checkoff programs, influencers and so-called experts and industry-backed academics - is waging a full-scale misinformation and disinformation campaign against vegan products and the plant-based movement in general.