CANCELED: Chattanooga: Protest Peet's Vegan Milk Upcharge

We did it! Just days after PETA launched its campaign in which thousands of PETA supporters took action, Peet’s Coffee announced that it will stop charging extra for vegan milk. This victory comes after Sir Paul McCartney wrote to Peet’s Coffee CEO Eric Lauterbach, and the chain knew that PETA was planning a blitz of targeted billboards near stores across the country, a stirring social media campaign, and protests outside its stores, and had already received letters from more than 40,000 PETA supporters urging the chain to drop the vegan milk surcharge.